Creativity, strategy and planning
After we’ve explored your world (gaining deep intelligence on your competitors, markets and customers), we give you everything you need to build both short and long-term strategies to transform your business.
It’s called Intelligence counterstrike.
So, we deliver the evidence to tell your story in the right way, to the right people, by the right channel.
Then we work with you to prepare your business to be resilient, robust, scalable and ready for the fight. And then we help build your growth plan by aligning your resources for:
- Business strategy and product development
- Pricing and distribution
- Sales, business development
- Marketing and communications
We give you the tools to convey the strength, advantage and clarity of your brand by:
- By supporting and integrating changes to your organisation, operations, systems, policy and strategy
- Then enabling strategy makers, board members and senior leaders to make effective decisions
- Also ensuring intelligence findings are applied in an intelligence-driven culture
So the outcome is? Your future growth mapped out with a better marketing strategy. Future-proofing your business with sustainable transformation, business development and effective marketing.
Brand intelligence: creativity and design
Our promise to you is creative excellence, engagement through communication and an innovative, results-focused approach through:
Design: Together, we’ll agree a set of creative assets that will effectively convey your key messages. And we’ll design a look and feel and create design deliverables. Furthermore, these can encompass both print and digital to reinforce your core brand value propositions.
Copy: Speaking with one voice, we’ll write the copy with all communications speaking with one voice. And, we believe in adopting a content-led approach, with all messages engaging your audience in their language, in a clear and concise way.
PR: If appropriate, we partner with some of the UK’s best PR agencies who create positive noise around your brand, as well as, website partners who’ll build online resources to radically change the way you and your customers do things.
Competitive strategy, planning and action
Business development support: Many of the projects we assist with are focused on new business development, market penetration, new product launches or finding key advantages against competitor offerings. So, we can help you implement additional or augmented business development resources.
Personnel: We inevitably end up with a very clear and detailed perspective on your market. This puts us in a perfect position to further assist you to ensure you have the right resources and personnel in place to take maximum advantage of the opportunities identified.
Do it your way
In house function creation: We work with you to set up, manage your own Competitive Intelligence function. And we build your processes, review current understanding, create competitive awareness and help you understand your Intelligence needs. Also, isolate sources and mentor your team before, during and after set up.
Independent testing: Then, once established we offer an independent view by auditing your systems and intelligence capability.