Technology solutions are great but you really need to think.
“Yes, you have information. You can find out all about a man, track him down, keep an eye on him. But you have to look him in the eye. All the tech you have can’t help you with that. A license to kill also means a license NOT to kill”.
– Lieutenant Colonel Gareth Mallory, Spectre
It is very common for companies to search for a hi-tech solution which will solve our intelligence and decision-making problems.
Technology in this sector is sold as smart, pretty and the easy option. It’s not.
Now, we believe technology is an essential part of the process (we are building something, so we are not hypocrites). But it’s just that; part of the intelligence process.
Jumping straight to technology shows a glaring gap in thinking.
Why? Well, a decision by competitors, regulators and every other living human originate as an idea from someone’s mind.
To understand the situation you face you need to look deeper. Technology will not tell you why a decision was made, what will happen next and what you are going to do about it. It will not get into the minds of your competitors. Intelligence does.
It can’t even make a decent cup of tea never mind deciding to pull the proverbial trigger or not.