Monthly Archives

May 2019

What are your competitors ultimate goal?

By | Intelligence

Do you hear that?

That’s the sound of your world changing, of competitors, growing, customers needs evolving and disruption in your market. You can’t avoid or stop it. But you can stay ahead by innovating, modernising, delivering what’s needed, and knowing what could be happening next. Business is hard enough when your industry stands still. Unfortunately, it never does, and those pesky competitors are out to beat you. Sure, short term wins should not kill you, but if you are to outlast them, you need to know what they are up to.

Sit down and take some time to understand what they’re up to and want to achieve. To be successful, they need to have more about them than just make more money. What do the owners want to do, what’s their strategy, what will they need to do to achieve things? An excellent place to start is to understand what your rivals ultimate goal is. It usually consists of 3 things:

  • People
  • Places
  • Things

Collate all aspects of people, places and things.

People

What people will they need to achieve want they want? Are they around and how this compares to what they currently have? Are those skills in your organisation? Is that a threat? How are they going to resolve any skills gaps? What customers will they need? How are they going to get them?

Places

Which markets do they need to enter and which regions do they need to expand? Where will they be when they have achieved their endgame?

Stuff

What equipment will they need? What products will they need to develop? Is the tech available?
How are their R&D and product development teams performing? Will they need more people? What real estate do they need? Now turn the tables and look at yourself. This process may reveal new routes to market. If not, you will know more about yourself and your competitors.

So, do you what more answers to the questions you need to ask? Does your competitor possess those two killer things? Get in touch here or follow us on Twitter

A tiger needs two killer things before deciding to attack

Two things they need

By | Intelligence

For a competitor to decide on an action, they need two killer things. 2 things to enable them to move into a new market, acquire a company, attack your market, enter your country, take your customer etc. They need capability and intent. Simple and true. When assessing what your competitor will do next decide if they have the capability and intent.Both are needed to become a significant threat.

Many companies will have the capability, but the intent is not there; they will not take action, and if they do, they will do so half-heartedly. From micro to geopolitical level if the intention is backed up by capability, their chances of success are higher. You better be prepared for a fight.

Look at Iran and the USA. The USA has the capability but do they have the intent? The Iranians may have the intent, but do they have the capability?

So, do you what more answers to the questions you need to ask? Does your competitor possess those two killer things? Get in touch here or follow us on Twitter

boy next to a wall What is Competitive Intelligence?

Press release: GTXM partners with Octopus

By | Press release

Press release: GTXM’s partnership with Global Competitive Intelligence Agency, Octopus, further strengthens a diverse eco-system of specialist capabilities.

This partnership offers an exciting opportunity for GTXM customers. Meeting the increasing need for real time market insights and providing the answers businesses need.

GTXM is quickly establishing itself as a leading business partner for tech companies. The combination of its unique approach to new business and unrivalled intelligence on new markets is empowering ambitious organisations to successfully discover and win new customers.

Graeme Dixon, CEO of Octopus said “The GTXM partnership provides a powerful extension to the Octopus offering. Their insight based programs and unique expertise will help our customers to act on the market intelligence we provide. And create compelling advantages within their growth markets”

Octopus is the UK based Global Competitive Intelligence Agency managing intelligence projects and discrete internal intelligence services. They work with companies of various sizes. So, from a UK middle market technology company to a far east multi-national television manufacturer and everything in between. Octopus answers questions. And then offers recommendations to help win more business and understand markets, as well as, protect against and disrupt competitors.

Terry Sallas, Director and Co-Founder of GTXM said: “Customers need new business activities to be intelligent and systematic.  But, also responsive to real time insights. This partnership is further evidence of our conviction to place the right market intelligence at the heart of every growth program we provide. We are excited about working with the Octopus team and what this means for customers”

So, for more information, please e-mail info@gtxm.co.uk or via Octopus get in touch here or follow us on Twitter