b2b competitor intelligence

What do you need to know? 

You can’t get the better of your competitors and market if you don’t know where or who they are. So, many do not know their market well enough and are missing out on business. Also, some dismiss competitors as irrelevant and not as good as them. B2B Competitor Intelligence is what you need.

It is a dangerous game to play

And that is why our clients with absolute confidence use our range of services to give them the Competitive Intelligence they need to act decisively. So they are armed with meaningful real-world knowledge. Therefore, we can do the same for you.

Specific questions you need to ask

We build a picture to give you a birds-eye view of your market.  To allow us to draw a very detailed map of your competitors and tech with B2B Competitor Intelligence. And suppliers, regulators, products and many other things which could impact your business. We help to identify and isolate weaknesses in your competitor’s defences and reveals their strengths to tackle.

Play to your strengths

And defend your weaknesses. But, beware though, focusing only on shortcomings can result in very little differentiation from your competition.

An accurate picture with b2b competitor intelligence

We dig deep into your competitor’s minds to build a profile of their characteristics and behaviour. This service not only encompasses revealing the basics of their personality but also digs deeper into their mindset. To help you predict their future actions.

We usually start by drilling down

Firstly, to find out what you really need to know by agreeing on a set of questions. Specifically, the best questions give you answers you can act on. So, we build a bespoke strategy to find the information be that online, as well as, by talking to people.

We analyse the information

Finally, to deliver useable business intelligence competitive advantage by reporting, presentations or regular bulletins.

More information can be can be found at SCIP CI MI Basics Topic Hub.

Our B2B Competitor Intelligence offering provides:

The assessment of the strengths and weaknesses of current and potential competitors. And, it’s so much more than answering: How do I research my competitor?

Then, we identify opportunities and threats, isolated relevant sources of competitor analysis.

Answer questions like who are my competitors customers? Also, how to beat my competitors? What are our competitive blind spots? Even, who are our competitors?

  • About competitors
  • Competitive blind spots
  • Competitive environmental scanning
  • Competitor environmental scanning
  • Then, corporate strategy analysis

Who are the competitors?

So, once we have determined who the competitors are we can

  • Rate each competitor
  • Rank your competitors
  • Then conduct competitor scanning
  • Media scanning
  • Competitor product research
  • Finally, Competitors pricing analysis

Conduct advanced competitor profiling and gain an advantage.

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