Powerful weapons to help you fight off your competitors
Battlecards are an exciting innovation from Octopus. Battlecards provide an excellent picture of how your competitors sell against you. This makes them a useful weapon in your armoury, and invaluable for business planning sessions and for your sales and marketing teams.
Battlecards are short and sweet cheat-sheets that help you understand your competitors. They chart your competitors' products, pricing, marketing strategy, sales messages, strengths, weaknesses and value propositions. Battlecards enable you to turn all these factors against your competitors.
If you've done your homework, Battlecards are a great resource to have before an important sales meeting. They help you close more sales, arming you with product comparisons to support your case for your customers to buy from you and not someone else. Build a battlecard for each competitor and serious prospect. Keep them up to date. Never be surprised by a competitor again.
Have them handy when you have a planning meeting. Use them when your sales team are going to visit a potential customer. Battlecards will blow your prospect's objections, and your competitors benefits out of the water. Going in blind is never a good idea – no battle has ever been won without maps and accurate intelligence.
The primary targets of Battlecards are your competitors. However, as has been proven time and again, they can also be very powerful when built to understand your potential customers.
Create a Battlecard for each competitor. Begin by listing their products and services and other basic details. Think about your competitor. Put yourself in their shoes and imagine how they will act. For each product or strength, write a killer statement which will help you sink them. You now have a Battlecard for each of your competitors.
Now, how about creating one for your prospective customers? This makes the tool even more powerful. For potential customer get an understanding of the marketplace you are selling in. Look at market size, market segmentation and market demand.
- Keep them simple
- Sufficient to read before a customer meeting
- Be honest and open-minded
- Produce a more in-depth and up to date Battle