Why they are fab...

``Iconic well made fashion presented within a superb, but understated experience``.

Brand intelligence – How they differentiate themselves

Paul Smith

This is our first Brand Intelligence article. Walking into a Paul Smith store is rather like walking into a top 5 star hotel.

You are walking into an experience where the products for sale are part of the experience. Also, Part of the art.

Therefore, you are not bombarded by the brand and signs proclaiming discounts, sales and directions. So, you have take your time and explore the store to find something interesting.

Subtle branding does not shout at you or the world. You know it’s Paul Smith and that is all that matters.

Brand Intelligence: Moreover, the fashion has extreme attention to detail and quality with a premium price that you appreciate rather than struggling to understand the value.

Even the receipt is placed into a well designed envelope.

The staff are considered, professional, welcoming and leave you alone.

Fashion with a twist. Classic cuts with the unexpected. Like this year’s Octopuses.

Their competition

Hugo Boss, Prada and Burberry

Octorating

8/8

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Here are some case studies too. Also, for more information on ethics within Competitive Intelligence from SCIP
 
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