Real case studies of world challenges: Effective commercial solutions
Every business has its challenges. However, to each of these Octopus can bring the solution. So, here is just a selection of case studies of the challenges we solved. See how we’ve helped others. And think about how we can help you. By answering the questions you need to ask, we can help deliver the outcome you’re looking for, such as, an informed strategy for increased sales and greater customer loyalty. Also, most importantly, improved profitability.
Home manufactured electronics company was under threat
And a parking ticket strategy needed for Midlands council case study
Also, the world had changed for law firms
Superb marketing. But, not so good end product
Investing armed with unique information
Manufacturer was looking for a new market
Reshoring within the UK textile industry case study
CCTV company needed to know where it was, so they asked us to take a look
Competitor was producing poor equipment
Finally, the market revealed to be too small to be profitable
Top 5 International Electronic Manufacturer
Latest examples of our work
A top 5 International household electrical goods manufacturer
They were once the market leader but were losing their UK market share to their traditional competitors and other’s who used trial in their wake. They had no idea why.
A very tight deadline, they wanted an understanding of the key competitor’s organisational structure and culture. Also, gain an understanding of their sales strategy, sales teams and inshore promoters and staff. Appreciate their service proposition.
We provided a view on their competitor’s organisation (Structure, Numbers, hierarchy, reporting lines, Field/Promoters staff, and culture)
Their Strategy (Market, Product, Promotion, Retail, Channel, Training, Field)
Their service proposition (Retailer support, customer support, post-purchase contact approach). KPIs (Key measures of success, value and volume).
The terms and margin structure offered to their retail partners
Understanding of their retail estate strategy (Branded display and in-run) and store staff advocacy (Training, Incentives, Benefits etc.)
An understanding of key selling points
The key points driving Premium sales and their digital presence
A pleased client who was amazed at how quickly we could turn around the project. Octopus Intelligence gave them a better understanding of why their competitor was taking business away from them and route to counter-attack.
Best in class product struggling to gain market share
An antivirus protection software company who created best in class threat detection software. Businesses and consumers used the client’s software products in over 200 countries and territories.
What was wrong
They had the best products on the market but other competitor offerings where taking business from them.
They were going to invest in advertising and new products but wanted to know where to spend, what customers wanted from there products and what other features they needed to make their decision to buy more comfortable.
The product was necessary, but most consumers had like interest in the features as long as their computers were safe. Some of their competitors had their offerings sold ready install on machines.
To collect all the available information about competitors and how well they performed against their products.
We attracted primary intelligence by speaking to industry experts to gauge their opinion.
We then conducted testing of all the alternative products to isolate the strengths and weaknesses at systems, application and UX levels.
We provided an in-depth analysed report answering all questions raised by the client. We isolated the actions they could take and assisted in the decision-making process to ensure their product was seen as the best on the market by experts and consumers alike.