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Be powerful! Get intelligence by monitoring competitors

By | Intelligence collection | No Comments

Here’s a story that perfectly demonstrates the value of monitoring your competitors.

During the cold war, the Western military monitored Soviet Morse code operators. It may seem a little pointless as they encoded important intelligence. However, Western interceptors recorded as much as possible.

Then human nature took over. After all, it’s the same whichever side of the Wall you were born. The result was that Soviet operators became bored and lazy, especially in the small hours.

The Western monitors discovered every Soviet Morse operator had a certain way of using their Morse code machine. Length, weighting, accuracy and speed of all those dots and dashes became a unique signature. It was called their Fist.

A fist

This signature enabled Western Military Intelligence to get to know their habits and patterns, with direction-finding equipment revealing their location.

Soon the personalities of bored radio operators were revealed as conversations turned to the weather, girlfriends, family and football teams. One famous Soviet division in the Caucasus used to offer local football scores every Saturday.

They started to build up a great picture of someone and their team without even meeting them. Not only was breaking their call signs relatively easy but they built a picture of the people and, more importantly, when and where their units moved to another part of the Soviet Union.

Suddenly, the Western military could track troop, military exercises, meanings of code words and moves to the border. They could predict what they were going to do next and how they were going to do it. This very real early warning system certainly helped prevent war.

So what’s the significance of this for you?

octopus can do the same for your business. We can look at your competitors’ communications – PR, press releases, marketing and see what they say on Linkedin, social media, CVs and adverts – to find their habits and patterns. We can see when they start a new project, move to a new office or make any other change that may affect you.

Then, if a member of your competitors’ team moves on to another rival, it is human nature to repeat what was successful at their previous company.

We can also monitor them, looking at their habits to reveal what they are likely to do next. See here for more information

Thank you www.octopusintelligence.co.uk

Sweet jars representing Competitive data in silos is not good

Competitive data in silos is not good

By | Intelligence collection | No Comments

Your data has hidden depths

So it’s time to stop keeping data in silos.

The key to your next brand-rocking campaign could lie within your powerful competitive intelligence but unless you know how to turn that information and intelligence into inspiring marketing messages. And then get these messages out there to the right audience in the real world.  So you’ve still only explored the tip of the iceberg.

You could be doing more with your intelligence.

Turn insight into action and outcomes.

Put your marketing brains on.

The benefits of combining intelligence and marketing could include:

    • Improved customer relationships and customer retention
    • Wider or more profitable customer attraction
    • Also, damage limitation and brand clarity – and more.

Don’t let your Intelligence end with the report. Use it to improve marketing by driving insight-led campaigns to show the rest of the world how amazing you really are, compared to your competitors.

The facts are at your fingertips.
Use them.

That’s why octopus works with Inbetween within our core intelligence product and our Brand Intelligence offering.  To identify the hidden potential embedded within the intelligence that we conduct for our clients.

So. if you are interested in knowing more? Please contact us or sign up to our daily one liner here. Follow us on Twitter.