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Product webinar

Product webinar – Using Competitive Intelligence to drive product & business strategy

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SCIP UK Product Webinar

Product Webinar – Using Competitive Intelligence to Drive Product & Business Strategy

This product webinar is led by Sterling Scott. Sterling Scott is a Product Strategist and intrapreneur at Skookum, a digital transformation agency in Charlotte, North Carolina. Skookum creates digital products and experiences. Before Skookum he was the Director of Marketing at Stratifyd, an AI-powered, CX software company and the Product Marketing Manager at MapAnything (now Salesforce Maps)

As a result of this webinar, you will learn best practices for leveraging competitive intelligence alongside customer and market data to inform product and business decisions.

So, the key take aways include:

  • Firstly, Deprioritise feature and service parity
  • Secondly, prioritise value and outcomes
  • Then, identify trends in value and outcomes
  • And finally,”manage up” to drive change in your organisation

And onto our Expert for the the product webinar

SCIP UK Presents a free product webinar

SO, REGISTER FOR FREE NOW

In conclusion, what about SCIP? Who are they? And what do they do?

About SCIP

Supporting Smart Growth for 35 Years

We’re the Strategic & Competitive Intelligence Professionals, or SCIP. We’re a global non-profit community of Intelligence Strategists. Leaders who leverage insights and best practices. And of unimpeachable ethics to drive growth and reduce risk in strategic choices.

We increase members’ impact through advancing ethical best practices. Offering training and education in areas critical to professional effectiveness. And curating innovative ideas, and cultivating a powerful peer community. Also, as a non-profit, we collaborate with members and partners to promote the value of strategic choices driven by insights rather than by gut feeling, conventional wisdom, or the loudest voice in the room.

More about SCIP here.

And, as we know, Intelligence is just knowing…

So, do you what more answers to the questions you need to ask? Get in touch here or follow us on Twitter

Birthday cake celebrating 11 years

Birthday celebrations for Octopus turning 11. Thank you.

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It’s our 11th birthday and everything’s looking rosy here at Octopus.

Thanks to the support you give we’re growing fast and 2020 will be a gamer changer for us. Our 12th Birthday will hopefully be even bigger.

We’re working with some amazing people, winning new clients and continuing to delight existing ones.

We really do love what we do. It’s in our blood and remember the only way any company can win is having the Kevlar of knowing the answer.

And that’s where Octopus comes in.

Thank you for allowing us to help and support you. We really appreciated it.

Intelligence is just knowing…

So, do you what more answers to the questions you need to ask? Or do you have a birthday to celebrate? Get in touch here or follow us on Twitter

About Octopus

We are  the global Intelligence-led strategic advisory firm

With an excellent reputation for isolating problems, delivering insightful answers and innovative options.

We offer a boutique feel with the big business capability and a real global reach.

And we are trusted by some of the world’s biggest companies, investors, middle-market players, start-up innovators and also, in-house Competitive Intelligence functions.

So we answer questions like, what are your competitors planning to do next? Where can you win more business? Also, what should your next move be? And how do you minimise risk? As well as, how can you significantly beat your competitors or enter new markets? How can we increase revenue and profits?
And we are here to help solve your problems

Octopus has unrivalled experience in isolating problems, delivering Competitive Intelligence based answers, suggesting the best way forward. And then be in a position to help you move forward with greater certainty and confidence.
So, we have your back

Clearly, our Intelligence and real world experience gives us the discipline, processes and also the tenacity to get the job done, and therefore, leave no rock unturned. So, you have the complete confidence that we will help you mitigate risk, succeed in today’s markets and increase business development opportunities and capabilities.

what we do - boy next to a wall What is Competitive Intelligence?

Press release: GTXM partners with Octopus

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Press release: GTXM’s partnership with Global Competitive Intelligence Agency, Octopus, further strengthens a diverse eco-system of specialist capabilities.

This partnership offers an exciting opportunity for GTXM customers. Meeting the increasing need for real time market insights and providing the answers businesses need.

GTXM is quickly establishing itself as a leading business partner for tech companies. The combination of its unique approach to new business and unrivalled intelligence on new markets is empowering ambitious organisations to successfully discover and win new customers.

Graeme Dixon, CEO of Octopus said “The GTXM partnership provides a powerful extension to the Octopus offering. Their insight based programs and unique expertise will help our customers to act on the market intelligence we provide. And create compelling advantages within their growth markets”

Octopus is the UK based Global Competitive Intelligence Agency managing intelligence projects and discrete internal intelligence services. They work with companies of various sizes. So, from a UK middle market technology company to a far east multi-national television manufacturer and everything in between. Octopus answers questions. And then offers recommendations to help win more business and understand markets, as well as, protect against and disrupt competitors.

Terry Sallas, Director and Co-Founder of GTXM said: “Customers need new business activities to be intelligent and systematic.  But, also responsive to real time insights. This partnership is further evidence of our conviction to place the right market intelligence at the heart of every growth program we provide. We are excited about working with the Octopus team and what this means for customers”

So, for more information, please e-mail info@gtxm.co.uk or via Octopus get in touch here or follow us on Twitter

New Octopus Intelligence Logo

Hello Octopus

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Octopus is the new name and brand for former Cast Intelligence.

The launch of Octopus reflects a positive move to grow us into a major global player in the field in Competitive Intelligence. Also it enables Octopus and it’s message makes a somewhat complicated subject really understandable.

CEO Graeme Dixon appointed Inbetween to create the new brand.  Graeme commented “We asked and Inbetween listened. Inbetween were the only agency who focused their proposal on our needs rather than talking about themselves.

The creative geniuses at Inbetween blew us away with their desire to really make a difference and elevate Cast Intelligence to the next level. And their passion for our brand resonates every single time we speak to them. So, the Octopus was born and it is so right for us.
Our Octopus brand is perfect and our website is exceptional in terms of how we are portrayed.”

Octopus provides intelligence services to answer the questions you need to know. Services include, competitive intelligence, due diligence, artificial intelligence, and market research. As well as investment intelligence, product intelligence, creative brand intelligence, deep due diligence, profiling and global insight.

Octopus helps minimise uncertainty.
Need to know more then get in touch here or follow us on twitter and Linkedin