It's competitive out there
You can't get the better of your competitors and market if you don't know where or who they are.
Grow & beat your competitors
What do you need to know? You can’t get the better of your competitors and market if you don’t know where or who they are. So, many do not know their market well enough and are missing out on business. Also, some dismiss competitors as irrelevant and not as good as them.
It is a dangerous game to play. And that is why our clients with absolute confidence use our range of services to give them the Competitive Intelligence they need to act decisively. So they are armed with meaningful real-world knowledge. Therefore, we can do the same for you.
Based on specific questions you need to ask, we build a picture to give you a birds-eye view of your market. To allow us to draw a very detailed map of your competitors and tech. And suppliers, regulators, products and many other things which could impact your business. We help to identify and isolate weaknesses in your competitor’s defences and reveals their strengths to tackle.
Competitive and market intelligence allows you to play to your strengths and defend your weaknesses. But, beware though, focusing only on shortcomings can result in very little differentiation from your competition.
Build an accurate picture of your competition. We dig deep into your competitor’s minds to build a profile of their characteristics and behaviour. This service not only encompasses revealing the basics of their personality but also digs deeper into their mindset. To help you predict their future actions.
We usually start by drilling down to find out what you really need to know by agreeing on a set of questions. Specifically, the best questions give you answers you can act on. So, we build a bespoke strategy to find the information be that online, as well as, by talking to people.
We analyse the information to deliver useable Competitive Intelligence and Competitor Profiling by reporting, presentations or regular bulletins.