Competitive Intelligence topics

As you know, people tend to interact with certain people and organisations for a reason. So you may not know what they are saying. But you will be able to build a very interesting picture.

Your information has real value to many people. And it’s not just your secret ingredients or patents either. So why do so many companies happily give their valuable information to competitors on a plate?

The most enjoyable thing about CI is that every project is different. But based on the same simple process – the Military Intelligence Cycle. So, Competitive Intelligence is the deliberate, consistent, purposeful and coordinate.

This page discusses how to how to do data management within a Competitive Intelligence setting. Data Management can be broken down as follows. Firstly, place data into driver baskets and remove anything that doesn’t fit. Play with the data

The most enjoyable thing about CI is that every project is different. But based on the same simple process – the Military Intelligence Cycle. So, Competitive Intelligence is the deliberate, consistent, purposeful and coordinate.

Well, CI can be utilised in a number of areas of your organisation, and even offered to your own customers. We can help you with one off projects or with retained intelligence work. So, here are some suggestions to think about.

Open Source Intelligence is the collection and collation of Intelligence from the public domain. OSINT can be found on Google, Bing, other specialist search engines and the deep web, And of course pay walled databases.

Trade shows are excellent sources for competitor information. At trade shows, you can collect competitor brochures and other marketing materials, but there is some much more you can find. It is a fantastic opportunity to get some great Intelligence on your competitors. 

There must be a benefit to outsourcing Competitive Intelligence. Within your company, there will be plenty of Intelligence, experience and contacts already.

Unlike spies in films we rarely need to find just one thing. One code, one briefcase. We will always have a number of things to find. But what does a CI project look like? Also, CI is not spying and everything we do is ethical and legal.

Your market and your customers which is not readily available. And, it’s the information you need to dig a little deeper to find, often in places people where don’t want to share.

As you know, people tend to interact with certain people and organisations for a reason. You may not know what they are saying but you will be able to build a very interesting picture.

Would a non expert understand the conclusion? Can I summarise it in one sentence, with no more than 3 lines and dependent clause? Did I highlight somewhere what I do not know and how I intend to address gaps?

By understanding your marketplace, defining and measuring market information. Creating clear, as well as, relevant outcome-based Intelligence questions and much more.

This sort of search for the answer happens the majority of the time, and it is convenient for people to ignore the real reason for failure and indeed, success.

This sort of search for the answer happens the majority of the time, and it is convenient for people to ignore the real reason for failure and indeed, success.

We will be adding more Competitive Intelligence topics on a regular basis. If you are looking for a Competitive Intelligence topic we have not covered please ask us on hello@octopusintelligence.com

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