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See inside their world. Know what they are doing now and what they’ll do next. So what do you need to know to create a clear picture of where you want to be?
Grow & beat your competitors with Competitive Intelligence
Get the better of your competitors and market
You can’t steal a lead on your competition if you don’t know where or who they are. Nor can you meet market needs if you do not know what these are.
In our experience, too many companies find it too easy to dismiss competitors as irrelevant. Others do not know their market well enough and are missing out on business.
It’s a dangerous game to play
It’s a dangerous game to play. And it’s why our clients use our range of services to give them the Competitive Intelligence they need to act decisively, armed with meaningful real-world knowledge. We can do the same for you.
- Turn threats into profit opportunities
- See inside your competitors’ worlds
- Minimise risk and make better decisions
- Create the products your customers want
- Get to know your market inside out
What do you need to know?
We answer questions like, what are your competitors planning to do next? Where can you win more business, or what should your next move be? And how do we minimise risk? Should we invest? Also, what should we do next, which market should we move into, what is going to happen and why are we struggling to compete? And should we employ that person or do business with them?
Once we have discovered the questions and the best approach we then find and to speak to the right people, in the right way and then look for patterns. Also, we are brilliant at asking the right questions at the right time and based on specific questions, you need to ask; we build a picture to give you a birds-eye view of your market.
To allow us to draw a very detailed map of your competitors and tech, suppliers, regulators, products and many other things which could impact your business. We help to identify and isolate weaknesses in your competitor’s defences and reveals their strengths to tackle.
Build an accurate picture of your competition
We map out what’s happening, joining the dots, find the patterns and see themes reveal themselves. We dig deep into your competitor’s minds to build a profile of their characteristics and behaviour. This service not only encompasses revealing the basics of their personality but also digs deeper into their mindset.
To help you predict their future actions
Competitive Intelligence allows you to play to your strengths and defend your weaknesses. But, beware though, focusing only on shortcomings can result in very little differentiation from your competition.
We usually start by drilling down to find out what you need to know by agreeing on a set of questions. Specifically, the best questions give you answers you can act on. So, we build a bespoke strategy to find the information be that online, as well as talking to people. We analyse the information to deliver useable Competitive Intelligence via reporting, presentations or regular bulletins.