Competitor intelligence competitive advantage

What do you need to know? 

You can’t get the better of your competitors and market if you don’t know where or who they are. So, many do not know their market well enough and are missing out on business. Also, some dismiss competitors as irrelevant and not as good as them.

And, it is a dangerous game to play.

And that is why our clients with absolute confidence use our range of services to give them the Competitive Intelligence they need to act decisively. So they are armed with meaningful real-world knowledge. Therefore, we can do the same for you. That’s competitor intelligence competitive advantage.

Based on specific questions you need to ask,

So, we build a picture to give you a birds-eye view of your market.  And, to allow us to draw a very detailed map of your competitors and tech. As well as, suppliers, regulators, products and many other things which could impact your business. Finally, we help to identify and isolate weaknesses in your competitor’s defences and reveals their strengths to tackle.

More advice from SCIP

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Competitive Intelligence allows you to play to your strengths

And, defend your weaknesses. But, beware though, focusing only on shortcomings can result in very little differentiation from your competition.

Build an accurate picture of your competition. 

 

Then, we dig deep into your competitor’s minds to build a profile of their characteristics and behaviour. But, this service not only encompasses revealing the basics of their personality but also digs deeper into their mindset. To help you predict their future actions.

We usually start by drilling down

By finding out what you really need to know by agreeing on a set of questions. Specifically, the best questions give you answers you can act on. So, we build a bespoke strategy to find the information be that online, as well as, by talking to people.

We analyse the information

To deliver useable competitor intelligence competitive advantage by reporting, presentations or regular bulletins.

Our Competitor Intelligence offering provides:

The assessment of the strengths and weaknesses of current and potential competitors. It is so much more than answering: How do I research my competitor?

We identify opportunities and threats, isolated relevant sources of competitor analysis

Answer questions like Who are my competitors customers? How to beat my competitors? What are our competitive blindspots? Even, who are our competitors?

Competitive environmental scanning

Corporate strategy analysis

Competitive blindspots

Once we have determined who the competitors are we can:

Rate each competitor

Conduct competitor scanning
Media scanning

Then, competitor environmental scanning
Competitor product research
Competitors pricing analysis

Then, Rank your competitors

So, conduct advanced competitor profiling to gain an advantage.

Prepare by downloading our Battlecard