Customer market distribution intelligence questions



This ever growing article discusses customer market distribution intelligence questions. And here are some example questions to help you with your own questions development:

  • Who are our competitor’s key suppliers?
  • Who are their biggest customers?
  • What brands are in their portfolio?
  • Which publications do they read?
  • What is their preferred advertising route they prefer an agency to pursue?
  • What is the target’s social media footprint?
  • Who are their key customers?
  • What is X International Customer Base?
  • What is the competitors real Financial Position? (focus on critical triggers)
  • Who manufactures our competitor’s range of products?
  • Who owns the IP?
  • What is the current size of the worldwide ABC market?
  • What is our route to the UK retail market?
  • Who are the leading legal firms in the regulation market?

Customer, Market and Distribution related questions

  • Who are the Clients of the leading law firms?
  • What is the perception of the law firm in the market?
  • Who are the key competitors in this market?
  • What are their strengths, weaknesses and how do they sell their services?
  • Are competitors planning to introduce any radical new approaches to in store selling?
  • How do they differentiate themselves and their offerings from us and other competitors?
  • Any changes in competitors plans, activities or relationships with our firms key customers?
  • What are their supplier agreements?
  • What are their exclusive marketing agreements?
  • Also, what their joint e-commerce initiatives that could be of particular interest?
  • How aggressive are they terms of product development and marketing?
  • Who are the key competitor in the new market / geographical area?
  • Within Aerospace OEMs and supporting companies, which competitors do they use? What is the best route to market?
  • Which competitors are used in the Oil and Gas industries and what are their routes to market?
  • What threats are we doing to encounter in the market over the next 5 years
  • Where do they compete? In what segment and for which customers?
  • How does this conflict, if at all, with our own company’s ambitions?

About Octopus Intelligence

When you need to win more business, when you need greater certainty when investing and making important decisions, and when you just need to beat your competitors, we answer the questions when you just need to know. 

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What is Competitor Analysis?

This is an icon of a person showing a diagram on a white board for an article by Octopus Competitive Intelligence & Strategic Business Development Agency. Helping you beat your competitors, win more business, increase profits, reduce risk and protect your equity investments

Competitor Analysis evaluates who your competitors are to define their strategies and understand their and weaknesses. Then compare them to your own operation and offering. Learn how to counter their strengths and exploit their weaknesses.