Be better informed with Foresight
Play to your strengths with Foresight
With Foresight you play to your strengths and defend your weaknesses and build an accurate picture of your competition and what they are going to do next. We dig deep into your competitor’s minds to build a profile of their characteristics and behaviour. So, this service not only encompasses revealing the basics of their personality but also digs deeper into their mindset. As well as, to help you predict their future actions.
We speak to the right people. Map out what’s happening, joining the dots, finding the patterns and seeing themes reveal themselves. We build a picture showing what’s really going on with objective analysis, investigations, market research and skills based on hard won experience.
For investigations, litigation, business disputes, investors and competitor wrongdoings we get to the truth with discrete, independent and reliable diligence corporate investigations.
Also, how are they going to behave and perform after they have received an investment from you? Do their claims able the market you are investing in hold up? We reveal what you could get yourself into. So you are forewarned, able to take precautions and sort things out should the sticky stuff hit the fan.
How are you protecting your future?
We’ve all heard the phrase ‘future-proofing your business’. But what does it actually mean? It certainly doesn’t mean creating products for tomorrow. Tomorrow is unknown.
To us, protecting your future means staying light on your feet. It means having the agility to respond quickly and decisively to the changing expectations of your customers. It means having constant access to market and competitor intelligence to respond quickly and decisively to any new moves on their part.
And it means keeping a close eye on your markets so that you’re not meeting a need that is on the wane, but instead meeting needs which are on the rise.
How is your marketing evolving?
Just when you think you’ve got a handle on your market, bang, it’s gone and changed again. It’s hardly surprising.
New entrants from abroad, often bringing a low-cost alternative to the market, tend to shake things up a bit. Companies going bust leave a void for others to fill. At the other end of the spectrum, mergers can introduce fresh competition into your market.
Every market evolves and adapts to changing consumer and business needs. The question is, how much do you know what is happening behind the scenes? Have you really got the full picture of your market in terms of its reach and make up? Or are you too close to see what’s coming over the horizon?
What unique space can your business occupy?
Every business should have a purpose. And this purpose should give rise to how your brand is perceived. But how is your brand perceived?
What opportunities do you have for standing out from the crowd? In short, what is the unique space you can own in your market?
Having intelligence on your market and competitors means you can define your unique market space. You can then occupy that space and defend it against all your current competitors and new market entrants.
This means digging down into what you do and how you do it, and presenting this position in a meaningful, compelling and dynamic way.
Strategic Intelligence services – how are your customers changing
Consumer expectations are growing all the time. When once we may have thought they wanted quality, then they wanted value. When we thought they wanted value, they suddenly valued service. Before we knew it, service was no longer enough and new experiences became top of the consumer shopping list.
What does this mean for your customers? How are you responding to the promise of immediate gratification delivered by so many online businesses? How are you shaping up in the era of product being required to say something unique not about you, but about your customer?
And how are you making plans for meeting future consumer trends, the seeds of which are being sown all the time in all kinds of places? If you are to outlast your competitors you need to really know what your customers want, how you make yourself even better by refining your products for them.