Good to great questions

By 01/03/2019 Intelligence
boy next to a wall What is Competitive Intelligence?

Great questions are the best way to create great intelligence.

However, it’s not just a case thinking up a smart question to catch all about a competitor or market.

You have to guide the decision maker to take action.

What do I mean? Well, rather than asking:

What are competitor X’s main strengths?

Ask it like this:

What can we do about competitor X’s strengths?

Arguably, given time and a greater situational understanding, you will be able to come up with an even better question.

But you will see how a subtle change in the question transforms a concerning situation to proactive decision focused intelligence environment.

And that’s the power of Intelligence.

We have a saying at Octopus “Intelligence is just knowing” so, we offer a daily short and sharp intelligence based thought with an aim to help your day to day work. Feel free to sign up here:

 

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