Great questions are the best way to create great intelligence.
However, it’s not just a case thinking up a smart question to catch all about a competitor or market.
You have to guide the decision maker to take action.
What do I mean? Well, rather than asking:
What are competitor X’s main strengths?
Ask it like this:
What can we do about competitor X’s strengths?
Arguably, given time and a greater situational understanding, you will be able to come up with an even better question.
But you will see how a subtle change in the question transforms a concerning situation to proactive decision focused intelligence environment.
And that’s the power of Intelligence.
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