In this article, we discuss the importance of Market Research services. These services assist in gathering information about your industry, market trends, target customers and key competitors. 


Market Research brings a better market perspective and strengthen your market position. And as your industry sector fragments further and bigger players enter, you will face increasing pressures to remain competitive.  So, Market Research helps you gain robust insights into the market strategies and competitor technologies. To ensure you are not left behind or at very least able to keep up with industry innovation and processes.

Sort the information

The importance of Market Research services becomes apparent when looking for a sustainable competitive advantage by:

  • Firstly, gathering and sorting  relevant industry information
  • Then, validating your own internal research
  • Gain an impartial view of your market
  • Finally, make better-informed decisions

Also, if you are looking to strengthen your presence in a market, then you must to be on top of all market developments. So, market Research will help you by gathering information about your industry, defining current market trends, targeting customer segments and isolating key competitors.

Perspective of the market

Therefore, by gaining a perspective of the market you can strengthen your position in the market, identify potential threats and isolate competitor strengths and weaknesses. So, allowing you to take advantage, establish a market presence and reputation. 

Key questions

  • What is the long term viability of your industry, what trends could change the rules of the game and what developments could allow a rival to change the rules of the game?
  • And who are the industry leaders? What are they doing and why? What are the key success factors in your industry? – How do you measure success in your industry.
  • Finally, what is the reward (and cost) of being a winner/loser within your industry and in five years from now, what will the industry winners look and act?


The importance of Market Research services depends on how accurate your information is on competitors and potential customers. Therefore, with some digging around, you will be able to develop an excellent strategic marketing plan. Market research gathers information on you market, competitors, and potential customers. So it is clear, the importance of Market research is simply to arm yourself with the information you need to make better decisions.

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Here are some case studies too. Also, for more information on ethics within Competitive Intelligence from SCIP.
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