Read how we helped an ambitious Birmingham-based car parts manufacturer to break into new markets
An ambitious Birmingham-based car parts manufacturer wanted to enter new markets. They were loosing market share to rivals from the Far East, namely, China and Vietnam and the United States. But they were nervous to move into new markets without reducing the uncertainty they had. The company needed to know which market had the best potential and what was the calibre of the competition they would be up against. They wanted to be able to compete in their rivals’ markets because they believed they had a better end product. An end product car makers would want.
Octopus drew up a list of possible markets, along with the opportunities and threats it would face in each. Armed with this information, the company was able to make more informed decisions on the market it wished to enter. Using the new market intelligence, Octopus also arranged a £500,000 grant on the manufacturer’s behalf to help the company move to create new export opportunities. The manufacturer was better placed to make a significant impact in its chosen new market. Our client has since gone from strength to strength within the United States and the Far East.