Real Market Research Analysis
Therefore, the best way of building an accurate picture of the size of your market is by getting Octopus to conduct impartial Competitive Intelligence and also, Market Research Analysis.
Know your market before moving into it
You may looking to win a bigger share of your market. Or, perhaps you’re looking for investment or grants. And, in all cases, knowing your market better will improve your chances of securing a grant, investment. Or the green light for your new product or service launch.
Importantly, we dig deep into your competitor’s minds to build a profile of their characteristics and behaviour. Competitive Intelligence uses, know-how and savvy as well as techniques and tools like:
- Firstly, Competitor analysis and reporting
- Secondly, market research assessment
- Then, benchmarking competitor best practices and performance
- As well as emerging technologies evaluational
- Also, market sizing and segmentation
- And Value chain assessment
- Political risk, issue and industry analysis
- Then, scenario and traffic analysis
- And, financial analysis
So, this is Market Research but powered by Intelligence to help you grow and beat your competitors.
And, get in touch with Octopus via our contact us page.
And here are some further reading:
Qualitative and quantitative research the difference
Quantitative data is information about quantities, and therefore numbers. And qualitative data is descriptive, and regards phenomenon which can be observed but not measured, such as language.
Qualitative research is empirical research where the data are not in the form of numbers (Punch, 1998, p. 4). Qualitative research is multi-method in focus, involving an interpretive, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them.
Denzin and Lincoln (1994, p. 2)
So, the aim of qualitative research is to understand the social reality of individuals, groups and cultures as nearly as possible as its participants feel it or live it. Thus, people and groups, are studied in their natural setting. Research following a qualitative approach is exploratory and seeks to explain ‘how’. And most importantly, ‘why’ a particular phenomenon, or behavior, operates as it does in a particular context.