Case study Brand Strategy for an article by Octopus Intelligence. We isolate your problems, reduce risk and uncertainty and deliver intelligence-led answers and innovative solutions. Dedicated to help you win. 1

Parking ticket strategy needed for Midlands council

“A sensible car parking strategy was established.”


A major midlands city council


Public sector
Market analysis
Better market understanding
Cheaper parking


A major city council came to us as they wanted to make sure they had the right car park charges in place. And, they also wanted to know how other Local Authorities and private companies ran their car parking sites. Also, the city had a reputation for significant congestion. And they also suffered from an incomplete ring road, poor public transport. 

As a result more cars where on the road than the council wanted. So they tried to reduce congestion, the impact on the environment, reduce stress levels, resolve associated health issues and the environmental impact. 

Equally, the city had a good reputation as a quality shopping destination. So there was pressure on them to finding increased parking solutions. And reduce parking costs for shoppers coming into the town to spend their money.

To add to the situation, the closest city to them had just built a brand new shopping centre and were taking footfall from them.


Octopus visited car parks in several towns and cities, looked at news reports and spoke to a broad cross-section of different people to “determine current strategic thinking to government and local transport planning.”

We offered insight and suggested a number of solutions based on the information we isolated and the best practices of other cities around the world. 


The client was pleased with the precious feedback and in turn, used our report to build a sensible car parking strategy. This was deemed fair to the public and local government. They have since improved their public transport strategy. They are now seen as one of the leading councils in terms of transport policy.

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