Don’t underestimate the value of competitive intelligence.
It can pave the way for new, effective strategies. Allow you to get an edge on your rivals and help you discover insights that can change the way you do business, forever.
But unless intelligence and apply the key recommendations, there is a risk that its value can become hidden, or lost, forever. As you may know Octopus help companies make better decisions. Because, thanks to us, they have the right intelligence at their fingertips.
Our intelligence gives them the power of knowledge; the power to change the way they do business. And potentially the power to change lives.
Often large companies request Competitive Intelligence by one party in order to solve a particular problem and the reports are then shelved.
Imagine if, instead of hoarding intelligence and the original questions answered? Shared around the business in a way that added value to every department it touched.
Answering simple questions about your competitors often leads to a myriad of potential opportunities. And early warning of threats. It’s actually an iceberg. The first piece of information is simply the tip. Hidden far below the immediate answers is the bit that changes your business for the better.
Competitive intelligence can obviously be used to benefit your research and product development departments, and your sales strategy. But it can also provide a direct and indirect benefit to your marketing strategy.
That’s why Octopus works with Inbetween Together we produce a core intelligence product, a Brand Intelligence offering, and a Content Strategy solution. To identify the hidden potential embedded within the intelligence that we provide for our clients.