Manage your risk and reputation
Increase reputation, and profits go up. Take a hit, and it can either significantly stunt your firm, or even take it under. Fall behind in the technology race and you could no longer exist in five years.
Move too fast with it, and you could suffer irreparable reputation damage from breach. Most dangerous of all is the thing your competitor will do next, that you don’t know about. And the opportunity that is missed for you to gain reputation in the context of your competitor. Every great firm needs a worthy adversary.