See inside your competitors’ worlds

Know what your competitors are doing now, predict what they’ll do next, and react quicker to steal a competitive edge.


Keep your ship afloat in choppy waters

Find the problem, get the Insight, tell them what they can do about it and then stay on top of things


Turn threats into profit opportunities

Forget your competitors’ big teeth. Study them from a safe distance, and turn their threat into opportunity.


Minimise risk, Increase Certainty and Make Better Decisions

Access the inside intelligence with confidence to reduce risk, remove uncertainty and make better informed commercial decisions.


Get to know your market inside out

Learn what your customers want, who is meeting their needs, and where the opportunities exist for you to win more business.


Make the most of the excellent Intelligence to create growth, reduce risk and uncertainty and solve problems

But, you can’t solve problems if you are too close to see the answer. Also, you can’t steal a lead on your competition if you don’t know where or who they are. Nor can you meet your market needs if you don’t know what they are.
In our experience, too many companies find it too easy to dismiss competitors as irrelevant. Some ignore problems hoping they will go away. Some make decisions without knowing what’s really going on.
You know, the problems usually about business development, competitors, money, emerging transformational tech, markets, future direction, Strategy, reputation, branding and people.
It’s a dangerous game to play.  Octopus has unrivalled experience in finding the answers to find solutions. And it’s why our clients, including in-house market intelligence functions, have the absolute confidence that we will isolate their problems, then give them the Intelligence and options they need to act decisively — Armed with meaningful real-world knowledge. Solve problems is what we do.
And we can do the same for you. We deliver with our three stage process, which you can experience all or just individual sections, as follows:

What’s the problem?

In an ever changing world deciding what to do is surrounded by a fog of misinterpretation, exaggeration, confusion and lies. All very risky when making decisions.
Our discovery process builds an understanding of what needs to be solved and the decisions and subsequent actions to take.
The discovery process drills down to create a set of clearly defined questions. Questions like, what are your competitors planning to do next? Where can you win more business, or what should your next move be? And how do we minimise risk? Should we invest?
Also, what should we do next, which market should we move into, what is going to happen and why are we struggling to compete? And should we employ that person or do business with them?
For more information on our Discovery process click here.

Answer the questions

Then we get on with answering the questions you need to ask. Questions usually about competitors, markets, Private Equity investments, acquisitions, litigation, reputation, future strategies, countries, products, people and Life Sciences. 
Answering questions for most functions and industry sectors like these.
Then we find and to speak to the right people, in the right way and then look for patterns. Also, we are brilliant at asking the right questions at the right time. We map out what’s happening, joining the dots, find the patterns and see themes reveal themselves.
Yes we use many analysis tools to get the intelligence, but you need to know the answers and options open to you. Not how clever we are. We let you know what’s really going on with objective analysis, independent Intelligence and Market Research.
For more information on what Competitive Intelligence is, our problem solving and our example process click here and our specialist Intelligence services here
Diligence investigations
Our diligence investigations gets to know the truth. Discreet Independent, timely and reliable diligence. For you investigations, litigation, business disputes, investors and competitor wrongdoings.
Before it is too late, we will help you reveal what you could get yourself into. So you are forewarned, able to take precautions and sort things out should the sticky stuff hit the fan.
More details on diligence here.
And all our work is undertaken in line with SCIP’s code of ethics.

Then solve problems

After we’ve explored your world (gaining deep intelligence on your competitors, markets and customers), we give you everything you need to build both short and long-term strategies to transform your business.

It’s called Intelligence counterstrike.

Once we have created a clear picture of where you are now and where you want to be, solve problems and then agree what the best options are.

So, we deliver the evidence to tell your story in the right way, to the right people, by the right channel.

We can also help you get on with your Counterstrike.

For more information on Counterstrike, click here.

We have created a cheat sheet on how to do start a Competitive Intelligence project. Click on the picture below to download your copy: