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Superb marketing, not so good SaaS end product

 

Read how we revealed the truth behind the smoke and mirrors of a Silicon Valley competitor

Brief

A newly funded Silicon Valley SaaS company wanted to take the world by storm. But the trouble was they had a number competitors who had achieved significant investment. So it wanted to get under the skin of its top five competitors. One of them was the darling of tech with the right backers and fantastic marketing.

Solution

However,  we showed that their main competitor was not well run. Customers were not happy and service levels were terrible. And we even found that while this competitor may have great marketing, it’s actual offering did not work properly. So the reality was that the investors wanted a return so they were constantly launching new products with great promotion.  The reality was that the end products were often no more than just beta versions. As a result our client was able to use this intelligence to head off the threat of the competitor and establish itself as supplier of quality products backed by excellent customer service – And just what the market was looking for. We also provided them with battle cards to ensure their sales team could counter the competitors strengths, highlight the weaknesses and develop killer statements.

What we did

Competitive Intelligence

Product Intelligence

Battle cards

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