Case study Brand Strategy for an article by Octopus Intelligence. We isolate your problems, reduce risk and uncertainty and deliver intelligence-led answers and innovative solutions. Dedicated to help you win. 6

Superb marketing, not so good end product

“Super cool Silicon Valley SaaS company with great marketing had nothing under the bonnet.”

Superb marketing, poor product


Well-funded SaaS media company with superb marketing


Tech company
An improved knowledge of competitors
Vastly improved information to build strategy


A newly funded Silicon Valley SaaS company wanted to take the world by storm. The trouble was it had a few competitors who had also had a cash injection. It wanted to get under the skin of its top five competitors. One of them was the darling of tech with the right backers and fantastic marketing.


We showed that its main competitor was not well run, customers were not happy and service levels were terrible. We even found that while this competitor may of superb marketing, its offering did not work properly. The reality was that despite launching new products like there was no tomorrow, the products were often Beta version.


The company was able to use this intelligence to head off the threat of the competitor and establish itself as supplier of quality products backed by excellent customer service – just what the market was looking for.

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