Case study Brand Strategy for an article by Octopus Intelligence. We isolate your problems, reduce risk and uncertainty and deliver intelligence-led answers and innovative solutions. Dedicated to help you win. 10

The world had changed for law firms

“We forgot how and why we spoke to our clients”


A ‘magic circle’ law firm


Legal sector
Competitor Intelligence
Why were they losing business?
Deeper understanding


A normally highly successful global legal firm was losing business in a very important finance sector. Mergers were going on all around them and its marketing team needed to find out why, and do something about it.


Octopus spoke to industry insiders, clients and other lawyers to see what was going on. We discovered that for years the firm had lived off its name, but new firms were trying harder, kept in touch with their clients better and when the recession struck, fees became very important. We asked questions to current and former clients who, after developed trust and credibility opened up to us.


Using our intelligence, the ‘magic circle’ law firm improved how they spoke to its clients and realised it could never take picking up new work for granted. Business development and marketing of the firm is now a very important part of the firm’s operations.

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