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The world changes for an international law firm

Read how we helped a global law firm stop losing business in a very important finance sector

Brief

A traditionally highly successful global legal firm was hemorrhaging business within a very important finance sector. Mergers were going on all around them and it’s marketing team needed to find out why, and do something about it. Before it was too late and they were taken over.

Solution

Octopus spoke to industry insiders, clients and other lawyers to see what was going on. We discovered that for years the firm had lived off its name, but new firms were trying harder, kept in touch with their clients better and when the recession struck, fees became very important. We asked questions to current and former clients who, after developing trust and credibility opened up to us. Using our intelligence, the law firm improved how they spoke to it’s clients and realised it could never take picking up new work for granted. New business development and marketing is now a very important part of the firm’s operations.

What we did

Competitive Intelligence

Strategic analysis

Win-Loss analysis

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And some further reading from here: