“Unhappy with cheaper Chinese imported products.”
Who
A top 5 Top 5 Consumer electronics company – International household name
Top 5 Consumer electronics company Issues
They were once the market leader but were losing their UK market share to their traditional competitors and other’s who used trial in their wake. They had no idea why.
Challenge
A very tight deadline, they wanted an understanding of the key competitor’s organisational structure and culture. Also, gain an understanding of their sales strategy, sales teams and inshore promoters and staff. Appreciate their service proposition.
Solution
We provided a view on their competitor’s organisation (Structure, Numbers, hierarchy, reporting lines, Field/Promoters staff, and culture)
Their Strategy (Market, Product, Promotion, Retail, Channel, Training, Field)
Their service proposition (Retailer support, customer support, post-purchase contact approach). KPIs (Key measures of success, value and volume).
The terms and margin structure offered to their retail partners
Understanding of their retail estate strategy (Branded display and in-run) and store staff advocacy (Training, Incentives, Benefits etc.)
An understanding of key selling points
The key points driving Premium sales and their digital presence
Outcome
A pleased client who was amazed at how quickly we could turn around the project. Octopus Intelligence gave them a better understanding of why their competitor was taking business away from them and route to counter-attack.
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- What do you think you know?
- The Need for a Market Analysis Business Plan
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| Eight great reasons for Competitive Intelligence |
| Foresight |