The sun always shines on TV

Read how we helped a top 5 consumer electronics company

Brief

A very tight deadline, they wanted an understanding of the key competitor’s organisational structure and culture. Also, gain an understanding of their sales strategy, sales teams and inshore promoters and staff. Appreciate their service proposition.

Solution

We provided a view on their competitor’s organisation (Structure, Numbers, hierarchy, reporting lines, Field/Promoters staff, and culture)
Their Strategy (Market, Product, Promotion, Retail, Channel, Training, Field)
Their service proposition (Retailer support, customer support, post-purchase contact approach). KPIs (Key measures of success, value and volume).
The terms and margin structure offered to their retail partners
Understanding of their retail estate strategy (Branded display and in-run) and store staff advocacy (Training, Incentives, Benefits etc.)
An understanding of key selling points
The key points driving Premium sales and their digital presence

A pleased client who was amazed at how quickly we could turn around the project. Octopus Intelligence gave them a better understanding of why their competitor was taking business away from them and route to counter-attack.

What we did