How certain are you? Uncertain times?


The phrase "we are living in uncertain times" is used everywhere at the moment. To sell toothpaste, frozen chips, home insurance, cars and many other crazy things. Uncertain times trips out of the mouths of attention-hungry personalities," wannabees" and so-called experts. But what we have to realise that we always have (and always will) lived in uncertain times. Uncertainty is a fact of life, but still, we get surprised by it.


Some may say we live in a VUCA world - Standing for Volatile, Uncertain, Complex and Ambiguous. And there are many summaries of VUCA including the Nathan Bennett  Harvard Business Review article. Some try and ignore problems, hoping it will just go away. Ignoring any sign of trouble or worse not looking for it at all. Fewer people are even looking for the problems, and less are analysing how it could damage them or create opportunities amongst the potential rubble.

The roles of intelligence is predominately about answering great questions to solve problems and allow countries, companies and industry to move forward with greater certainty. Now is not the time to hide in your shelter and hope For the best. If you do, the last thing you will hear is proverbial rival tanks smashing through your walls. Other risks will replace this uncertainty, and you don't want to be in a position where you can't do anything about it. We have developed a checklist to deal with uncertainty, and you can download. I will leave you with the best line these TV experts are sprouting unchallenged out of their mouths.

The world will never be the so again

"The world will never be the same again" - It's the most pointless statement they can make as they are right. Always have been and always will be. Please feel free to download our Risk management document from our website here.

Intelligence is just knowing...take a look at our testimonials


Octopus is a global Intelligence service company. Answering the questions to help you grow.
We help brands and investors like yourself reimagine how you can beat your competitors, make more money, be disruptive, and enter new markets, enabling them to grow faster with more certainty with Competitive Intelligence, Due Diligence and good old common sense. We live in an increasingly uncertain, competitive and ever-shifting world. What you need is active real world strategy, where deep expertise combines with Competitive Intelligence based actions to answer the what and the how, for the now and the next.
Follow us on Twitter/octopusintell.
And, get in touch with Octopus via our contact us page.
Here are some other great blog articles from Octopus:
This is a icon for help by topic & Competitor topics button beat competitors, increase sales, solve problems, Competitive Intelligence & Competitor Analysis with Octopus Intelligence

How certain are you?

This is an icon of the Competitive Intelligence button. Beat competitors, increase sales, solve problems, Competitive Intelligence & Competitor Analysis with Octopus Intelligence. Free Competitive Intelligence templates what is competitive intelligence
How to start a CI Project
Download our free how to start a CI Project template