What is Competitive Intelligence?

By 23/01/2019 Intelligence
boy next to a wall What is Competitive Intelligence?

What is Competitive Intelligence?

It’s knowledge about your competitors, your market and your customers which is not readily available. And, it’s the information you need to dig a little deeper to find, often in places people where don’t want to share. It’s asking the questions to get the answers you really want to know. Also, it helps you make decisions and take action relying on more certainty, rather than guesswork and dated assumptions.

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